We are Ambassador. Britain’s authentic no-fly cruise line offering affordable quality and the warmest welcome at sea.

Experience breathtaking destinations, amazing entertainment, outstanding cuisine, and no-fly convenience with Ambassador, where every guest enjoys the warmest welcome at sea.

And with, no-fly cruises from eight regional UK ports means you can enjoy yourself sooner without long queues, luggage restrictions, or exchange rate worries. With enhanced health and safety standards, financial protection insurance, ABTA/CLIA membership, and no exchange rate worries, you can enjoy the warmest welcome at sea with peace of mind guaranteed.

Experience unforgettable adventures with our sailings crafted with your comfort and convenience front of mind.

Discover breathtaking destinations and fascinating cultures, delight in amazing entertainment, and savour outstanding cuisine while enjoying the warmest welcome at sea.

That's affordable quality cruising.

Champneys Members can save a bonus 10% discount on top off Ambassadors already amazing fares and deals with code: Champneys10

To book using this special code 0808 258 6308 or

Terms and Conditions
The promotional code Champneys10 cannot be combined with other charity/member/association/media or affiliate promotion codes or onboard future cruise offers. It may only be combined with an Ambassador Campaign Promotional code advertised on the Ambassador website. The promotional code is not valid on Ambassador’s Festive Events, selected charters and cannot be used over Ambassador’s Black Friday promotional period. The promotional code can only be used for new bookings only made directly on Ambassador’s website or through our call centre, it cannot be used for bookings made through travel agents or other third parties. Promotional code is valid on all new bookings from 28th October 2024 to 31st March 2025, closing at 23:59 for all 2024/2025/2026/2027 sailings. The promotional code may be discontinued at any time at Ambassador’s discretion. A valid Champneys membership number is required to use the promotional code. The membership number used must match the surname of the lead booker on the reservation. Ambassador reserves the right to remove the promotional code if your membership number is not validated by Champneys. Should you then cancel your booking you will lose the full deposit paid. Fares subject to availability and may be withdrawn or changed without notice. For full terms and conditions of booking visit www.ambassadorcruiseline.com. Extras not included: Travel insurance, travel costs to/ from the port of embarkation, port parking, onboard gratuities and service charges where a package has not been purchased (automatically billed to the onboard account), optional shore excursions, discretionary expenditure of a personal nature including hot and cold alcoholic & non-alcoholic drinks, gifts, shopping, laundry, Wi-Fi and communication, and any visa & health certificate charges that may apply. Ambassador Cruise Line reserves the right to cancel, change or amend any theme cruise activities/speakers/acts at short notice. In the event of your cruise being cancelled, you will be guaranteed a full refund. Cruise holidays booked with Ambassador Cruise Holidays Limited, trading as Ambassador Cruise Line, are financially protected in accordance with the Package Travel and Linked Arrangements Regulations 2018. Copyright 2024. Ambassador Cruise Holidays Limited is a company registered in England and Wales. Registered number: 13299365.